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The Importance of Appealing Website Design

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The Importance of Appealing Website Design

We’ve all been told at some point in our lives not to judge a book by its cover. But how far does that advice really resonate in our day-to-day lives?

When we see colours, shapes, fonts and pictures that are more visually appealing, we’re more likely to have a better opinion of them. It’s no wonder then that a visually appealing website design is extremely important for your business.

But what other implications can it have?

A website is your personal avatar

Websites are the equivalent of sales representatives in a physical store. Both are in place to represent your business and to be the face of your brand. Moreover, when people visit your website in the search for information or for finalising a purchase decision, it’s vital that their first point of contact with your company is a positive experience and makes them want to engage more with your brand.

First impressions are lasting impressions

An astonishing 94% of first impressions are design-related. That means no matter how amazing your product or service may be, if the visual appeal of your website is lacking sparkle, people will most likely form a negative first impression about your overall brand. A first impression is a lasting impression- which may even result in a lost potential customer in the long run.

hands using laptop

“94% of user’s first impressions are design-related…”

Appealing website design = higher credibility

75% of users confessed to making judgments about a company’s credibility based on their website’s design. Your website communicates who you are, what you do and the value you’re offering to your customers.

Whether you like it or not, this message is communicated through the visuals of your website. Low-quality pictures, overbearing text and a confusing layout can be extremely damaging to the credibility and trustworthiness of your offerings and can reflect poorly on your values as a company.

man showing a website from a laptop to a friend

Gateway to building lasting customer relationships

Finally, a visually appealing website can act as a gateway to build relationships with not only potential customers, but also your existing ones.

Websites that evoke emotions, memories and other favourable associations through visuals such as pictures, videos, and colours are more likely to see higher levels of engagement and reinforce feelings such as trust, happiness and even comfort in their customers.

So Remember: Your website is the brand ambassador for your company. Make sure it looks good and paints your company in the best light possible.

If you’re unsure about how to improve the visual appeal of your website, get in touch and let us help you make your website the best representation of your brand.

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