How to Boost Your Restaurant Online Presence
In this Information Age almost half of the world’s population has access to the internet, making it vital for your restaurant to have a strong online presence. As consumers become more empowered and critical of the abundance of information available to them, your web platform is essential to not only fulfill information searches, but to also portray a representative image of your brand.
Here’s how to boost your online presence:
Convey the basics
Having a website allows you to communicate basic information about your restaurant such as opening & closing timings, directions, contact information, and other details that can save your restaurant managers from having to answer calls around the clock to answer these questions. Websites also provide the perfect platform to let diners know what you offer, any promotions you may be holding or even any exciting events that may be coming up. This may be the 101 of restaurant websites, but a lot of people don’t realise how much time and energy it can save both staff and customers.
According to the latest restaurant trend report carried out by Toast (Restaurant POS), 81% of diners use a restaurant’s website to place an order online, in addition to the 83% of diners who say online reservations are “very important” or “somewhat important” to their dining experience. A considerable amount of diners also claimed that they were more likely to pick restaurants that offered online reservations, even if they used the feature only occasionally.
Moreover, restaurant expectations are rising, as an increasing number of diners also expect to be able to make reservations through multiple platforms- whether it is through a restaurant’s website, mobile phones or even social media platforms such as Facebook and Instagram. This means that websites should not only be easily-accessible, but also mobile-responsive to enact seamless customer experiences on multiple platforms.
If restaurants can offer a quick and easy way for diners to book a table on multiple devices, it can not only result in a positive impact on the diner’s experience, but also help restaurants save time and resources by not having to deal with overbearing phone calls or long queues of hungry customers waiting for a table.
Stand out from the crowd
As restaurant traffic is on the rise with people going out to eat more often, it is becoming more difficult for restaurants to stand out amongst the multitude of restaurants out there. Diners are often bombarded by a long flowing list of options to choose from, so when it comes down to deciding which one to eat at, a visually rich website that sells your restaurant’s unique ambience and food is what will convince them to choose yours over the others, not a third party reservation booking platform.
“83% of diners say online reservations are “very important” or “somewhat important” to their dining experience…”
Cater to the Social Age
Whether it’s going online to check the latest reviews, ratings, atmosphere, quality of the place or sitting at the restaurant and posting pictures of the dining experience in real time, the whole before, middle and after restaurant journey is being processed online and through social platforms. Remember, the consumers of today are social butterflies and rely on the validation of what others post online to make decisions about your business. Having said that, your website can serve as a place for consumers to check out your offerings and get a better feel for your brand and what they may experience in real life.
Get to know your customer
Customer Relationship Management is perhaps one of the most important parts of delivering seamless and personalised customer experiences to your diners. By engaging in digital marketing analytics on your website, you can find out vital information about your customers, such as who they are, where they come from, how often they dine at your restaurant, which platforms they are most active on and so on. Having access to this information can help you construct better customer loyalty programs, reach out to similar customers, and above all, better cater to their demands.
It should come as no surprise that websites carry an array of benefits for your business. Having an easily-accessible, mobile-responsive and visually appealing website can be the last convincing factor that pushes people to choose your restaurant over another. The good news? You don’t have to do it alone! Super Hospitality offers a one-stop shop from website development and digital marketing analytics to creating a strong presence for your brand on social media. For more information visit our Services page or Get in touch and we’ll be happy to provide you with all the support you need.